Kathy
The September 2008 Update for
ProspectsPLUS! is here!


Announcing September's Agent in the Spotlight Contest Winner:
Kathy Casarin, Prudential Preferred Properties
This Northeastern Pennsylvania REALTOR® uses her "secret weapon" to triple listings, increase sales by 65% and celebrate a 314% increase in business in a "down market"–all while working just 35 hours per week!

Kathy Casarin decided to jump into a new real estate career in June 2007, at what some would say was the "worst possible market."

Some may say that, but not this energetic enthusiast. Named one of the Top 50 REALTORS® on the Rise for 2008, Kathy credits a great deal of her success to her can-do attitude and her "secret weapon."

Armed with what she believes is the best tool in her arsenal, ProspectsPLUS!, she quickly
put the click-and-print simplicity of the system to work in her daily life.

"I knew that to succeed in this business, and in this economy, I would have to be specific in my target marketing and do the right things at the right times, every time.

"When I send a pre-listing package filled with just a fraction of the pieces that are available in this product, my prospect's reaction is always, 'WOW!' It gives the impression that I've spent long, painstaking hours and thousands of dollars on professional marketing materials when, in reality, I've spent just a few minutes and pennies to choose which flyers, brochures and postcards best match my prospects!

"For example, every time I see an expired listing or an FSBO, I run by and take a ton of digital pictures from a buyer's perspective. I then go back to my home office and pop those pictures into feature property flyers, postcards, brochures and presentation materials. I put them all in a nice folder and send them to the homeowner. Customers see all of the 'work' I put into their marketing and recognize that I've already done more than most agents.

"A huge relief for me with using ProspectsPLUS! and the listing presentation package is it eliminates the competition and offers virtually 100% success; if I go after a listing, I get it. Rather than getting a call from the homeowner saying they'd like to interview me with a string of others to possibly list their property, I get a phone call saying, 'We checked out the information you sent and the work you did, and we want you to list our home.'

"The Listing Presentation package just eliminates the competition. This system allows me a 100% success rate. If I went after a listing, I got it. I don't have calls from homeowners asking to interview me along with a string of other agents. I get the calls saying, we've reviewed your information and you're our choice to list our home.

"The real blessing is that all the time it saves allows me more time for my family. Knowing that I am ALWAYS prepared for anything that comes my way gives me the confidence to continue to go after bigger and better business! The commission brochure alone has saved me thousands and earned the respect of my customers!"

Congratulations, Kathy! Thanks for your kind words and for taking the time to share your story! As our September Agent in the Spotlight, you will receive:

1. 100 FREE leads from www.dataleader.com

and
2. A one-on-one consultation on how to put those leads to work in today’s market
with either Director of Corporate Marketing Julie Escobar or
Director of Business Development Ramona Williams

Join our agent-to-agent forum to share your story, success strategy or tip of the day,
and you, too, can make a difference! This is your chance to:

  • win 100 FREE data mining leads of your own
  • get referral exposure with more than 60,000 real estate professionals nationwide
  • give back to agents who are looking for answers

Don’t miss this tremendous opportunity! Call us today at 1.800.287.5710,
or Click Here to submit your entry.

RISMedia Real Estate Forums » RISMedia Real Estate Forum

Kathy Casarin, One of Top 50 Realtors on the Rise

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  • Started 2 weeks ago by ProspectsPLUS

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With a 314% increase in business in a “down market” and having tripled her listings, Real Estate Magazine has named Kathy Casarin one of the Top 50 REALTORS® on the Rise for 2008. One of her “secret weapons” for success? ProspectsPLUS!

Kathy decided to start her real estate career in June 2007. Some would say that was the “worst possible market,” but not this energetic enthusiast.

Armed with a can-do attitude and what she says is one of the best tools in her arsenal, ProspectsPLUS!, Kathy quickly put the click-and-print simplicity of the system to work in her daily life. “I knew to succeed in this business, and in this economy, I would have to be specific in my target marketing and do the right things at the right times, every time,” she explained.

“For example, every time I see an expired listing or an FSBO, I run by and take a ton of digital pictures from a buyer's perspective,” she continued. “I then go back to my home office and pop those pictures into feature property flyers, postcards, brochures and presentation materials. I put them all in a nice folder and send them to the homeowner. Customers see all of the 'work' I put into their marketing and recognize that I've already done more than most agents.

“A huge relief for me with using ProspectsPLUS! and the listing presentation package is it eliminates the competition and offers virtually 100% success; if I go after a listing, I get it. Rather than getting a call from the homeowner saying they'd like to interview me with a string of others to possibly list their property, I get a phone call saying, 'We checked out the information you sent and the work you did, and we want you to list our home.'”

“The time I save allows me more time for my family. The objection handlers such as the Commission Brochure help to put more money in my pocket, and the preparedness I now have gives me the confidence to continue to go after bigger and better business!”

“We’re thrilled for Kathy,” shared Julie Escobar, Director of Corporate Marketing for ProspectsPLUS! “She is definitely an agent for industry newcomers to model—and even those agents trying to get ‘re-started’ during these changing times. She has the right spirit, thinks ahead about what her prospect is thinking or questioning and then gears everything she does toward answering that mindset. That has earned her a great reputation and a growing BusinessBASE™. It’s exciting to be there for her however we can.”

Want to learn more about Kathy’s “secret weapon,” how to increase your production while decreasing your work hours and have that same peace of mind in knowing that you ALWAYS have what you need to be competitive in today’s market? Contact Julie Escobar today at 1.866.405.3641, or email her at Julie.Escobar@prospectsplus.com.

Need more marketing ideas? Sign up for our FREE Master Marketing Newsletter™. This timely tool will deliver fresh ideas, innovative tips and smart solutions via email every month! Visit www.prospectsplus.com today, and click on Master Marketing Newsletter™.

 


 
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Prudential Preferred Properties Kathy Casarin, REALTOR Route 611 South State Street Clarks Summit, PA 18411
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