With a 314% increase in business in a “down market” and having tripled her listings, Real Estate Magazine has named Kathy Casarin one of the Top 50 REALTORS® on the Rise for 2008. One of her “secret weapons” for success? ProspectsPLUS!

Kathy decided to start her real estate career in June 2007. Some would say that was the “worst possible market,” but not this energetic enthusiast.

Armed with a can-do attitude and what she says is one of the best tools in her arsenal, ProspectsPLUS!, Kathy quickly put the click-and-print simplicity of the system to work in her daily life. “I knew to succeed in this business, and in this economy, I would have to be specific in my target marketing and do the right things at the right times, every time,” she explained.

“For example, every time I see an expired listing or an FSBO, I run by and take a ton of digital pictures from a buyer's perspective,” she continued. “I then go back to my home office and pop those pictures into feature property flyers, postcards, brochures and presentation materials. I put them all in a nice folder and send them to the homeowner. Customers see all of the 'work' I put into their marketing and recognize that I've already done more than most agents.

“A huge relief for me with using ProspectsPLUS! and the listing presentation package is it eliminates the competition and offers virtually 100% success; if I go after a listing, I get it. Rather than getting a call from the homeowner saying they'd like to interview me with a string of others to possibly list their property, I get a phone call saying, 'We checked out the information you sent and the work you did, and we want you to list our home.'”

“The time I save allows me more time for my family. The objection handlers such as the Commission Brochure help to put more money in my pocket, and the preparedness I now have gives me the confidence to continue to go after bigger and better business!”

“We’re thrilled for Kathy,” shared Julie Escobar, Director of Corporate Marketing for ProspectsPLUS! “She is definitely an agent for industry newcomers to model—and even those agents trying to get ‘re-started’ during these changing times. She has the right spirit, thinks ahead about what her prospect is thinking or questioning and then gears everything she does toward answering that mindset. That has earned her a great reputation and a growing BusinessBASE™. It’s exciting to be there for her however we can.”

Want to learn more about Kathy’s “secret weapon,” how to increase your production while decreasing your work hours and have that same peace of mind in knowing that you ALWAYS have what you need to be competitive in today’s market? Contact Julie Escobar today at 1.866.405.3641, or email her at Julie.Escobar@prospectsplus.com.

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